LYRA isn’t one of those names you instantly associate with something when you first hear it. Mention the name a second time and it begins to sound familiar yet distant but believe it or not, LYRA is German and it’s a brand that’s 200 years old, 202 to be exact this year! Even less known is the fact that Lyra has been a pencil manufacturer since 1806 and is today “the world wide specialist for colours and products in kindergarten, school, hobby and industry.”
© Jan Shim Photography
At present day, specifically earlier today, Lyra made its first public appearance in a National Day Logo coloring competition jointly organised by Early Childhood Publications Co., an exclusive distributor of Lyra range of products, and Ministry of Culture, Youth & Sports.
© Jan Shim Photography
It’s a productive Sunday. My daughter, Jewel, as the request of her school registered for the contest and she walked away with a consolation prize–we’re still not convinced colouring is one of her strong suits but most importantly she had fun doing it and got me out of the house with the 5D/70-200mm pointed at something completely different.
© Jan Shim Photography
A Kodak Moment as Early Childhood Publications owner gestured to his little girl during the prize presentation ceremony.
© Jan Shim Photography
Much like Kodak, its yellow colour is eye catching. Much more interesting a colour choice than its German rival, Staedtler, that we remember so well from school days.
© Jan Shim Photography
Trophies for the winners in two categories of age groups and wife cheered while hubby gave a opening remark.