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iCentre’s iMMerse Photography Challenge 2011 #Brunei

When an iCentre representative called me earlier this week to ask if I could judge their first iMMerse Photography Challenge 2011, I did not immediately agree. It’s not because I had doubts, it was more to do with an appointment with a Chinese Petrochemical investor for whom I recently photographed their meeting with His Majesty the Sultan of Brunei at Brunei Energy Expo 2011. Instead of driving to BSB twice, my client agreed to meet on Friday morning to streamline a number of appointments into a one productive day.!/janshim/status/119627704323674112

Everything had gone well, I was enjoying the frozen lemonade at Coffee Bean even though I thought it was ridiculously sweet for my taste, then there was a sudden out of nowhere downpour that showed no signs of easing. Already running a bit late for my lunch appointment with Eric, owner of Mr Baker’s Bakeshop I made a run to my car and didn’t get very far when the rain got heavier I was soaked within seconds. You could say I was completely ‘iMMersed’ 🙂

For details of the iMMerse Photography Challenge, check out!/BruneiTweet/status/119669707338027008!/iCentre_Brunei/status/119671185477873664

First round of images will be selected by representatives of iCentre, and also by professional photographer, Jan Shim.

This is my 5th photo judging invitation after HSBC (Red Photography Contest) Standard Chartered Bank, Baiduri Bank and The Empire Hotel & Country Club. I look forward to see the entries for “MY BRUNEI”!/nooril669/status/119940641353510912

The Brunei Times: iMMerse Photo Challenge Launched

From left: Hadi Shafie, iCentre Manager; Hui Kwok Leong, iCentre Director; Sheikh Rashid Salam, Assistant CEO of Local Business Development, BEDB; Jan Shim and Delwin Keasberry | Photo by Dean Kassim, BB!/janshim/status/119945057968201728

For details of the iMMerse Photography Challenge, check out

| click on image below to view Borneo Bulletin Weekend article in full. |!/janshim/status/119742393032515584!/jaydensia/status/119953864911892481!/anthony_er/status/119351384775733248

Brunei Darussalam


Never before has there been an artist who has been equally recognized, awarded and celebrated both in front of the camera and behind the scenes, as has Paula Abdul. As a ground-breaking choreographer, dancer, cheerleader, song writer, performer, designer, actor, business woman and well-known host on the most popular television show [American Idol] in the world, Paula continues to find new ways to entertain her loyal fans for over 20 years. Paula joins other celebrities for the grand opening of Universal Studios Singapore event including Hong Kong screen icon Maggie Cheung, action star Jet Li and actress Vicki Zhao from China and American Idol 2 finalist Kimberly Caldwell.




Paula is known as one of the generous artists in the entertainment industry. Throughout her career, she has regularly committed time and resources to a variety of causes.!/janshim/status/74037090194694144

"I love rides. Universal Studios is a staple (for my guests when they visit California). I feel like I grew up in Universal Studios." While she hadn't toured the Sentosa theme park, she said she had requested a tour to "experience the whole aspect".
She sees herself as a role model. "I enjoy being a role model. I've been a teacher pretty much my whole adulthood," she said. "Inspiring and helping other people live out their dreams have been a wonderful aspect of my career."
When asked on how she keeps herself looking youthful and pretty all the time, the sassy Paula replied without missing a beat, "Well, sitting next to Simon always makes me look younger and prettier!"
Looking svelte in a black lace belted short dress and killer heels which showed off her petite frame and toned figure, the 48-year-old is in town for the grand opening of Universal Studios Singapore.
2011 will bring the long anticipated debut of Paula's CBS series "Live To Dance". She is the program's executive producer, creative partner, mentor and coach. It is to be one of the most inclusive talent searches on television.

Brunei Darussalam



Barely 24 hours after I returned from an exhausting but thoroughly fulfilling and enriching Tourism Malaysia Mega Fam Trip in Kuala Lumpur and Langkawi, I made my way to The Empire Hotel and Country Club to meet with four other invited judges for the hotel’s ‘Experience The Magic’ photo competition (in conjunction with the hotel’s 10th anniversary). I brought my Canon Powershot G11 along and in-between judging took some pictures of the proceedings to share with you all. Glad to post this before working on the avalanche of pictures from the Malaysia trip.

General Manager of The Empire Hotel and Country Club, Mr Desmond Acheson, in a group photo with the competition organiser and judges

Judging Empire Hotel’s Amateur Photography Competition Begins

Over 125 photos were submitted by the participants of The Empire Hotel and Country Club’s Amateur Photography Competition. The first judging stage, which is carried out by invited professional photographers, will see the selection of the top 10 photos for each category—People, Interior and Exterior.

The invited judges are Jerome Wong, Awang Saffri Hj Abd Halim, Hj Mohd Zailaney Hj Nordin, Jan Shim and Goh Choon Fai. Judges were invited to choose the best photos based on criteria such as the overall execution or craft of the photograph, the production value, relevance of the photograph to its respective category, photo composition as well as the emotion conveyed by the photograph.

Participants were given a week-long period (July 20—July 27) to take snapshots around the hotel premises based on the theme ‘Experience The Magic‘, which is line with the hotel’s 10th anniversary. Excellent photos were submitted by the participants, which showed their efforts in creative photography.

The second stage of the competition will be via a vote based on the commercial use for the hotel’s business and will be voted by the hotel’s management.

“We are looking for a photo that speaks for itself according to the theme, regardless of the photographer, the equipment, or the history of the shoot, this is going to be very tough” said the executive assistant manager, director of rooms division and organising committee of the competition, Sumantri Endang.

The winners will receive amazing prizes worth over $10,000 and this will be announced during the first week of August. The competition is sponsored exclusively by Canon.

—  Borneo Bulletin Weekend July 31, 2010 (Pg 16).






A judge takes a closer look at an entry to examine its composition and attention to detail.
Submission that failed to impress the judges are removed from the display while images that made the cut are rearranged.
Executive assistant manager, director of rooms division and organising committee of the competition, Sumantri Endang, reviews the judges’ Top 10 selections


It’s possible to get creative with the G11. Small enough a footprint and a macro feature that works so incredible well.



Desmond Acheson, General Manager of The Empire Hotel and Country Club, shares his thoughts on the quality of submissions.