Brunei Darussalam

Industrial Photography: Nodding Donkey Ad Campaign

A couple of months ago, a client came across my nodding donkey picture and asked me for ideas to present the image on a 2m x 1.8m billboard for their corporate ad campaign. Cropping a vertical image to fit a horizontal aspect ratio template wouldn’t produce a convincing and dramatic corporate branding — client is in the business of maintaining these nodding donkeys (also called beam pumps) among other products and services in their oil and gas portfolio. So I took the image and mirrored it back to back, tweaked the colours to give it a dramatic flair to get this composite piece.

The big print is mounted, framed and I’m told makes its appearance at a location where it gets a lot of inbound/outbound traffic. It helps that I have a computer capable of rendering such large files — the final image size was 24,000 x 21,662 pixels at 300 DPI — without much effort.


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