Brunei Darussalam

Photographing Muffins & Co. at The Souq

The Souq provides a perfect opportunity for any entrepreneur to start and own a retail business. Since a majority of the renovation costs have been covered and prepared in the Souq, business owners just need to spend on a very minimal set up cost. The Souq provides its tenants with ready-to-move-in shop units equipped with all the necessities from power supply, individual airconditioning, phone line and up-to-the-business signage. Tenants will only need to set up proper display units or furniture and a very low renovation cost if necessary, then bring in the products and their shop is ready for operation.” — The Brunei Times

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A photography assignment at Muffins & Co. took me to Level One of the Airport Mall where it’s located at the Main Street Unit right next door to The Souq’s management office. Muffins & Co. is owned by the same team behind established bakery, Mr Baker’s Bakershop at Batu Besurat and Mr Baker’s Cafe at Gadong Central.

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Very first order of the afternoon — selecting a face for Muffins & Co. — positioning and lighting Jong wasn’t the easiest and straightforward of task considering the space constraint and constant battle with tungsten bias ambient lighting, with the shadow behind subject intentionally left untouched.

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10 varieties of freshly baked muffins from the kitchen of Mr Baker’s Bakeshop were brought here for the shoot and for the lucky few to sample. Check out Muffins & Co. on Facebook

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