Here’s a second instalment of my Lexus shoot for NBT TOYOTA following the publication of the RX350 in 2009. Once again, I missed the actual ad that appeared in the Borneo Bulletin newspaper so the kind folks at ZenderFang emailed me a copy of the artwork (a complete one which I delicately ripped to fit in this space). Although on the day of the shoot, an actual IS300C was in the process of clearing customs we were unable to get it ready for the shoot other than that it had been pre-booked by a client, it wasn’t right to do so either. So the red convertible was from a different source while we had the silver IS300 to play with. You’ll find my personal rendition below which wasn’t part of the deliverable but that didn’t stop me from dabbling with the image.
A second in a long day of shoot in the scorching heat. Just 2 images shy of a thousand RAW files were shot in one day from three Lexus models. I don’t know about other photographers but this is surely a personal record. The photo below was taken by Gavin whom I invited to assist me and creative director James from ZenderFang.
A hardcopy print out of the RX350 artwork pinned on the cork board a reminder of the long hours in the sun. The colours from the Canon PIXMA IP6700D is as vibrant as it was the day it was printed.