Canon’s marketing slogan DELIGHTING YOU ALWAYS comes in all shapes and sizes and the interpretation of its meaning is often anything but in the literal sense. How’s how I see it a little differently. “De-” denotes removal or reversal so De-lighting means removal of light which means no Speedlite flash is needed. Because its high ISO performance is so brilliantly (pun intended) implemented, Canon “reverse” engineered light into your pictures without use of flash. Hence “Delighting You Always” remains true to its slogan!