In its first publication of 2008, the January-February edition of ASIA INC magazine special feature on INVEST BRUNEI from pages 48—59. Starting with The Brunei Forum, an invitation only conference by The Brunei Economic Development Board (BEDB) held in Singapore from 19-20 Feb to promote “awareness of Brunei Darussalam and its place in ASEAN …” to the role of banks in particularly HSBC in helping the Brunei economy develop (pictured below CEO of HSBC Brunei Tareq Muhmood) to building a world-class industrial park spearheaded by the construction of the country’s first Methanol Plant. Asia Inc also spoke to the Ministry of Industry and Primary Resources on Brunei’s aim to become a global player in the premium Halal market and positioning the country as an eco-tourism “hot spot.”
© ASIA INC Magazine | HSBC CEO photo © Jan Shim Photography
Many of us take photographs we see in magazines for granted but if you’ve ever wondered who takes them and how the photographer sets the scene and goes about getting the one photo out of a dozen or so captured during the interview. I have done more than a handful of these assignments over the years for a number of existing clients who wanted portraits of their CEO and Board Members for their new corporate brochure and more interestingly clients who hire me for magazine interviews, such as Asia Inc’s.
With magazine interviews, I work with the interviewer as well as the interviewee on location which is usually spur of the moment decisions on matters like where the interviewee should sit. There are of course exceptions where a client prefers to sit at a certain location he/she is comfortable and I respect their decision. I usually work with just one light source to get directional light on the subject’s face as you see in the photo above, triggered via on on-camera transmitter. The rest of the work involves a lot of patience and a keen eye to capturing and anticipating the power language—essentially a combination of facial expressions, hand gestures and body language.
Sounds like a simple and non-challenging job? Well, if you consider hand-holding the 5D and 70-200mm f/2.8 IS lens weighing 3 Kgs for extended periods of time, in a certain crouched posture simple and non-challenging, hats off to you. Also, depending on the schedule between interviews, you can either have a relaxed drive to the next session or a mad rush caught in traffic peaks, etc.
My most recent CEO interviews were with two Japanese magazines who had been engaged by BEDB in similar capacity as Asia Inc’s in that different organizations are pulling all stops for the same objective to sell Brunei Darussalam as an investment destination.
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