GENERATION GAP. DOING THE (RED) THING.

You can change the world–Do The (RED) Thing! goes GAP’s campaign as global partner of (PRODUCT) RED. Half of profits from (GAP) RED sales go to the Global Fund to help women and children affected by HIV/AIDS in Africa. More info here.

This isn’t charity; it’s a new way of doing business.
How we do business is as important as what we do. Gap (PRODUCT) REDTM takes what we do best—creating great products that people love—and channels it into positive change. In addition to sharing profits from Gap (PRODUCT) RED with the Global Fund, we’re also investing in Africa by making some of our products there. – GAP Inc. 

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© Jan Shim Photography

WHAT IS (PRODUCT) RED?  (RED)TM was founded by Bono and Bobby Shriver to raise awareness and money for the Global Fund by teaming with iconic brands to create (PRODUCT) RED branded products.

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© Jan Shim Photography

On Dec 21, I walked into a GAP store on Orchard Road and walked out with this piece to support the cause. Besides the other red store that I frequent, I’ve recently added GAP clothing to my radar.

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© Jan Shim Photography

WE CAN MAKE A DIFFERENCE! The photography industry is an excellent platform to raise awareness of the (PRODUCT)RED campaign. I hope to one day have an opportunity to work with the (RED)TM organization in their perpectual drive to treat/eliminate AIDS not just in Africa but also around the world.

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More information: JOINRED.COM | (BLOG)RED

Other SHIMworld Charity interests: