“KNK” Lapel Pin © Jan Shim Photography
And a job for us all.
The World Tourism Organization defines tourists are people who “travel to stay in placed outside their usual environment for not more than one consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited.” and Wikipedia defines tourism as travel for “predominantly recreational or leisure purposes or the provision of services to support this leisure travel.“
When the Brunei Tourism Department implemented project KNK or ‘Kenali Negara Kitani’ or ‘Know Our Own Country’ earlier this year, KNK became the new face of domestic tourism, an on-going campaign that has changed the way we look at our own backyard (in a literal and metaphorical sense of the word). Our challenge is to turn the splendour of our country’s natural and cultural heritage into one of the most valuable products.
Each of us Citizens, Permanent Residents and Temporary Residents have a responsibility and need to pull our weight to ensure KNK’s success. As a country that employs a hundred thousand or so workers in a all sectors of the employment spectrum, our natural and cultural heritage have been visited many times over by the ever growing interests of our expatriate community. Living in ‘Oil Town’ Seria and for over a decade, an IT contractor to oil giant Brunei Shell Petroleum, I’m closer to what may be the biggest single concentration of expats living in our country. Yet, for decades I remained blissfully ignorant to our the beauty of our natural and cultural heritage that is in our very own backyard. For four year now, since leaving IT and making a career switch to photography, I’ve been working hard to make up for lost time—time to re-educate and re-align myself with my environment. This time is called KNK.
Over the weekend, I picked up some really cool KNK lapel pins from the folks @ Brunei Tourism who were manning their booth at a roadshow. It’s pinned on my suit lapel to show my support for the KNK campaign. And, while I have my thinking and writing cap on, I’d like to propose a new tourism slogan that I feel is short and effective: BEAUTIFUL BRUNEI
Oxford University Press defines …
1 pleasing the senses or mind aesthetically.
2 of a very high standard; excellent.
– DERIVATIVES beautifully adv.