EOS TRULY. A CANON SHOWCASE.

This is the much anticipated evening where Canon EOS owners in all districts of Brunei Darussalam unite at the Royal Berkshire Hall of the Jerudong Polo Club for an opportunity to meet with President & CEO of Canon Singapore, Kazuto Ogawa, and the highly desirable 21.1-MP EOS 1Ds MkIII professional dSLR in the flesh.

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© Jan Shim Photography

Organised by Canon’s exclusive distributor and business partner in Brunei, Interhouse Company, I picked up my invite from their KB branch on the eve of the event and also my renewed CPS Membership. It’s been a month of hectic back to back activity (the words ‘run and gun’ spring to mind) and unusual amount of commuting, photography and post-processing.Last night was a welcomed change, a chance to sit down with other pros consisting of my associates Anthony Er, David Cheok, Jason Ong and other photogs in the ever growing world of photography and blogging.

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© Jan Shim Photography

^ Traditional Bruneian Gulingtangan performance ushering invited guests and press journalists before the arrival of Canon Singapore CEO, Kazuto Ogawa, lead by Interhouse Co. General Manager, Wong Ngie Sek.

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© Jan Shim Photography

^ Japan Ambassador to Brunei, Hashimoto Itsuo expressing his approval to Interhouse Co. Managing Director, Mr Goh Swee Hin while General Manager Wong N.S. looks on. I had the honour of attending a private luncheon with His Excellency Hashimoto Itsuo at his residence in May and it was one to remember.

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© Jan Shim Photography

^ View inside the Royal Berkshire Hall as captured by EOS 5D/EF14mm f/2.8 lens. This is an extremely popular venue that my of my clients have used for their events including NBT Lexus Golf Classic 2007.

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© Jan Shim Photography

^ Kazuto Ogawa picks up the 21.1-MP Canon EOS 1Ds MkIII and strikes a pose with models in the auspicious Canon red for the press journalists. Something about the colour red combined with beauty that intoxicates the photogs that evening to the point of oblivion :) .

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© Jan Shim Photography

^ Model shows off the 1Ds MkIII and EF14mm 2.8 lens teasing the guests with  a closer look.

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^ Meanwhile back at the ‘photographers table’ Jason Ong gave my 5D/24-70mm a test drive and captured me and David Cheok eagerly checking out the images from his new EOS 40D and a series of much reported ‘improved’ ISO 3200 images. Those who are interested in more information on the 40D, check out my friend, Roland Lim’s 40D Review and its High ISO Noise Reduction feature.

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^ Jason, you stop droolling over the 5D! We ALL know you want one! Leaving my camera in the hands of a seasoned portraiture/wedding photographer, I’ve inadvertently discovered this is a good angle that hides my eye-bags and bloodshot eyes from month long punishment of late nights, caffeine and finally succumbed to antibiotics!

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^ Here’s my I’m-holding-it-but-cannot-have pose with the 1Ds MkIII captured by Jason Ong.

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© Jan Shim Photography

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© Jan Shim Photography

^ Seasoned photog Ong (no relation to Jason) checking out the 21.1-MP monster accentuated by the nice soft lighting from the lightbox below.

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© Jan Shim Photography

^ A model showing the equally intoxicated crowd Canon’s non-dSLR PowerShot digital compact. I have an IXUS 700 that I occasionally bring to the beach.

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© Jan Shim Photography

^ Press Photojournalist Jason Leong (left) sharing an opinion with wedding photographer Jason Ong who up until tonight had been convinced Olympus was the way to go. Dude, a room full of EOS bodies and L lenses cannot be wrong!

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^ Photo with Interhouse and Canon top guns by David Cheok

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^ All the years of attending the Interhouse Co. product launches, it was an honour to finally meet Kazuto Ogawa in person. When Mr Wong introduced me to Kazuto, he said and I quote, “I’ve visited your website and it’s a pleasure to meet you” just made my night!

Why Canon? Like Toyota, the Canon brand has been a family tradition passed down from my father who used to own and shoot film on the all black AE-1 and FD lenses. Between the time he gave up photography, sold the body and lenses and the time I took it up just four years ago was quite a significant gap yet the brand loyalty kept the name in the family. What my dad did pass on to me were two books by Canon–The ABC of Picture-taking Ease with the Canon AE-1 and/or AV-1 cameras and the first edition of LENS WORK, published in 1981.I have a high regard and fascination for all things Japanese and my trip to Japan with the EOS 20D was inspirational, to say the least.